For 25 years the post-Soviet period the number of large domestic companies – manufacturers of cosmetic products has increased considerably. Natural increased competition for domestic manufacturers of cosmetics among themselves and with foreign colleagues, have led to a General decline in margins in the industry.
Classic of political economy David Ricardo two hundred years ago showed a logical increasing competition, the trend towards reducing the economic profits of each of the sellers .
How can a cosmetics company in a highly competitive market and economic downturn to maintain an acceptable rate of return?
The answer is extremely simple – needs some competitive advantage – unlike other market participants.
Competitive advantage (English. competitive advantage) – economic category, indicating the existence of an economic subject of unique characteristics that distinguish it from other similar entities in the market .
The uniqueness of the product allows you to gain a competitive advantage and increase profits even during the economic crisis.
Of course, you can go on putitonline unique brand or original packaging. But competitors can do the same! Continue reading
“Since the beginning of the twentieth century ethnologists used to not too accurate use of concepts such as shaman, medicine man, magician or a wizard to define some entities, endowed with magical-religious powers and found in all “primitive” society. Since then, this terminology has extended to research in the field of religious history of “civilized” peoples. Say, for example, about Indian, Iranian, German, Chinese, and even Babylonian shamanism, meaning “primitive” elements in the respective religions. If the word “shaman” to indicate every magician, sorcerer, healer or mystic, mentioned in the history of religions and religious Ethnology, we eventually get a very complex and at the same time, an imprecise concept, the benefit of which is questionable because there is already the terms “mage” and “warlock” to refer to concepts as diverse as it is vague, such as magic or primitive mysticism.
Magic and magicians we see are almost all over the world, whereas shamanism is a particular magical “profession”, which we highlight in particular: “the taming of the fire”, a magical flight, etc. For this reason, though the shaman is, among other things, also a magician, not every magician can be defined as a shaman. The same applies to shamanic healings: each witch doctor is a healer, but the shaman has its own special methods. As for simanskiene of ecstasy, they do not exhaust all varieties of ecstatic experiences, recorded in the history of religions and religious Ethnology. Therefore, each ecstatic cannot be considered a shaman: the shaman is a specialist in trance during which his soul, as is commonly believed, leaves the body to ascend to the Sky or descend to Hell. Continue reading
Today the desire to start a business can force a man to pay attention not only on modern technologies or services, but also on the sphere, which many just do not perceive how the income is medicinal herbs. Every day the world produces several dozen types of medicines. Drugs are beautiful names and promise a quick cure many problems, but in fact does not have the desired effect and people just lose to such medicines trust.
Business in medicinal herbs is time-tested natural wealth. Grass and flowers usually do not have contraindications and side effects, but because people’s confidence in him is steadily high. Advantages which has a business associated with herbs: on the market there are few quality products, accordingly it is possible to occupy a vacant niche and to develop in the chosen direction. The presence of a large start-up capital is not necessary, as the seeds of plants – goods are available and cheap. Profitability is high. If everything is done in accordance with the rules, you can get a good profit from the incremental production cost at the stage of its processing. Business on natural therapeutic raw materials are characterized by that in fact and not surprisingly, one feature— the collection of plants is done during the warm period in summer and autumn, and sell their products all year round. This means that the profit is a constant, and attachments are required. Start a collection of herbs recommended. Continue reading