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Competitive advantages from the use of biotechnological methods

For 25 years the post-Soviet period the number of large domestic companies – manufacturers of cosmetic products has increased considerably. Natural increased competition for domestic manufacturers of cosmetics among themselves and with foreign colleagues, have led to a General decline in margins in the industry.

Classic of political economy David Ricardo two hundred years ago showed a logical increasing competition, the trend towards reducing the economic profits of each of the sellers .

How can a cosmetics company in a highly competitive market and economic downturn to maintain an acceptable rate of return?

The answer is extremely simple – needs some competitive advantage – unlike other market participants.

Competitive advantage (English. competitive advantage) – economic category, indicating the existence of an economic subject of unique characteristics that distinguish it from other similar entities in the market .

The uniqueness of the product allows you to gain a competitive advantage and increase profits even during the economic crisis.

Of course, you can go on putitonline unique brand or original packaging. But competitors can do the same! Continue reading

Features of medical tourism in Germany

Today I would like to tell you about those features of the German healthcare, which often raise questions and surprise among foreign patients. Very often this is not due to the quality of medical services, but with the difference of the mentality in German and Russian-speaking patients. German physician, respectively, carries out his consultations and treatment based on the experience with the German patients.

Before coming to Germany many of our fellow citizens have persistent misconception that having sent all medical reports and images studies, they will be able to receive a detailed reply from the Professor about the treatment, and in case surgery and step-by-step story about the technique of surgery. None experienced – and not only German, but also Russian – the doctor must not tell the patient about the treatment, not looking at him. Image and avtoritety, folding over the years, can be in an instant destroyed the inadequate story about the treatment of excluding the data of objective examination of the patient, i.e. without his direct examination by a doctor. Some managers in companies for the provision of treatment, going with the persistent, patient, detail paint therapeutic methods by copying them from articles posted on popular medical sites. Subsequently, it often causes scandals when the proposal for treatment in a German clinic after the patient’s arrival in Germany is different than what was described previously. Continue reading

Mask for smooth hair
In order to straighten hair, women resort to the original methods and the most popular use of masks for smooth hair . Such masks are difficult to straighten hair but…

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Ethical principles of the ancient medicine
Historical sources tells us the information that for the first time some of the social function of the doctor introduced a social reformer Pharaoh Akhenaten of Egypt (15th century BC).…

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Treatment of osteoarthritis folk remedies
Folk medicine is not a panacea from any illness. However, it can provide substantial help in therapy if it is combined with traditional methods of treatment. To folk remedies in…

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