For 25 years the post-Soviet period the number of large domestic companies – manufacturers of cosmetic products has increased considerably. Natural increased competition for domestic manufacturers of cosmetics among themselves and with foreign colleagues, have led to a General decline in margins in the industry.
Classic of political economy David Ricardo two hundred years ago showed a logical increasing competition, the trend towards reducing the economic profits of each of the sellers .
How can a cosmetics company in a highly competitive market and economic downturn to maintain an acceptable rate of return?
The answer is extremely simple – needs some competitive advantage – unlike other market participants.
Competitive advantage (English. competitive advantage) – economic category, indicating the existence of an economic subject of unique characteristics that distinguish it from other similar entities in the market .
The uniqueness of the product allows you to gain a competitive advantage and increase profits even during the economic crisis.
Of course, you can go on putitonline unique brand or original packaging. But competitors can do the same! Continue reading
Today I would like to tell you about those features of the German healthcare, which often raise questions and surprise among foreign patients. Very often this is not due to the quality of medical services, but with the difference of the mentality in German and Russian-speaking patients. German physician, respectively, carries out his consultations and treatment based on the experience with the German patients.
Before coming to Germany many of our fellow citizens have persistent misconception that having sent all medical reports and images studies, they will be able to receive a detailed reply from the Professor about the treatment, and in case surgery and step-by-step story about the technique of surgery. None experienced – and not only German, but also Russian – the doctor must not tell the patient about the treatment, not looking at him. Image and avtoritety, folding over the years, can be in an instant destroyed the inadequate story about the treatment of excluding the data of objective examination of the patient, i.e. without his direct examination by a doctor. Some managers in companies for the provision of treatment, going with the persistent, patient, detail paint therapeutic methods by copying them from articles posted on popular medical sites. Subsequently, it often causes scandals when the proposal for treatment in a German clinic after the patient’s arrival in Germany is different than what was described previously. Continue reading
Today the desire to start a business can force a man to pay attention not only on modern technologies or services, but also on the sphere, which many just do not perceive how the income is medicinal herbs. Every day the world produces several dozen types of medicines. Drugs are beautiful names and promise a quick cure many problems, but in fact does not have the desired effect and people just lose to such medicines trust.
Business in medicinal herbs is time-tested natural wealth. Grass and flowers usually do not have contraindications and side effects, but because people’s confidence in him is steadily high. Advantages which has a business associated with herbs: on the market there are few quality products, accordingly it is possible to occupy a vacant niche and to develop in the chosen direction. The presence of a large start-up capital is not necessary, as the seeds of plants – goods are available and cheap. Profitability is high. If everything is done in accordance with the rules, you can get a good profit from the incremental production cost at the stage of its processing. Business on natural therapeutic raw materials are characterized by that in fact and not surprisingly, one feature— the collection of plants is done during the warm period in summer and autumn, and sell their products all year round. This means that the profit is a constant, and attachments are required. Start a collection of herbs recommended. Continue reading