For 25 years the post-Soviet period the number of large domestic companies – manufacturers of cosmetic products has increased considerably. Natural increased competition for domestic manufacturers of cosmetics among themselves and with foreign colleagues, have led to a General decline in margins in the industry.
Classic of political economy David Ricardo two hundred years ago showed a logical increasing competition, the trend towards reducing the economic profits of each of the sellers .
How can a cosmetics company in a highly competitive market and economic downturn to maintain an acceptable rate of return?
The answer is extremely simple – needs some competitive advantage – unlike other market participants.
Competitive advantage (English. competitive advantage) – economic category, indicating the existence of an economic subject of unique characteristics that distinguish it from other similar entities in the market .
The uniqueness of the product allows you to gain a competitive advantage and increase profits even during the economic crisis.
Of course, you can go on putitonline unique brand or original packaging. But competitors can do the same! Continue reading
Bearberry, or UVA URSI is a small evergreen shrub, native to Europe and the USA, which for many centuries was treated for bladder infections and kidney, urolithiasis. For medical purposes use the leaves, which contain glycosides (arbutin, methyl-arbutin), flavonoids (quercetin, isoquercetin, hyperoside, myricetin, myricetin), tannins pyrogallol group, organic acids (Gallic, ellagic, ursolic, malic, formic and protocatechuic and others).
Leaf extract has a therapeutic effect due to containing (10%) in the glycoside arbutin, which, under the influence of the enzyme arbutus is hydrolysed (decomposed) in the body to hydroquinone and glucose. Hydroquinone has an antiseptic effect and also as a result of irritation of the renal tissue has a diuretic effect. Another glycoside methyl-arbutin in the hydrolysis cleaves the methyl ester and hydroquinone.
The antibacterial effect of hydroquinone especially pronounced against Staphylococcus aureus (Staphylococcus aureus) and E. coli (Escherichia coli) .
Arbutin causes mild diuretic effect. The plant also has anti-inflammatory and astringent properties due to tannins (tannins).
The use of bear ears helps cleanse the urinary tract from bacteria and products of inflammation. Continue reading
You have the opportunity to swim in the azure sea, take a NAP in the shade of palm trees, jet skis and offers exciting diving!
Vietnam is a kaleidoscope of impressions: mysterious places, exotic nature, unique architectural complexes, ancient cultural and religious monuments, mouthwatering Oriental flavor and slowly over time, primitive tribes, spectacular festivals, most delicious exotic national dishes, the best white sandy beaches of the South China sea, pristine turquoise water. The Vietnam climate is warm and tropical. Here you can swim and sunbathe all year round. In recent years, Vietnam is rapidly gaining momentum of economic development, one of priority directions of which is the tourist business.
The country’s potential is huge few of the currently existing tourist destinations can boast such a complex of recreational resources.
Vietnam attracts harmonious combination of different cultures and diversity of natural resources: white sand beaches, mighty cliffs, tropical forests and mountain valleys, sand dunes and wild jungle, unusual plants and colorful birds and, of course, the warm South China sea with izumrudnie water.
According to ancient legend, the Vietnamese were born a Dragon and a Fairy. And in the modern world is one of the favorite places of rest of the Europeans. Continue reading