For 25 years the post-Soviet period the number of large domestic companies – manufacturers of cosmetic products has increased considerably. Natural increased competition for domestic manufacturers of cosmetics among themselves and with foreign colleagues, have led to a General decline in margins in the industry.
Classic of political economy David Ricardo two hundred years ago showed a logical increasing competition, the trend towards reducing the economic profits of each of the sellers .
How can a cosmetics company in a highly competitive market and economic downturn to maintain an acceptable rate of return?
The answer is extremely simple – needs some competitive advantage – unlike other market participants.
Competitive advantage (English. competitive advantage) – economic category, indicating the existence of an economic subject of unique characteristics that distinguish it from other similar entities in the market .
The uniqueness of the product allows you to gain a competitive advantage and increase profits even during the economic crisis.
Of course, you can go on putitonline unique brand or original packaging. But competitors can do the same! Continue reading
Many believe that the main value of watermelon is a juicy scarlet flesh, which is so loved and the little tooth, and adults. Despite the fact that the main component of watermelon is water, in the fruits with a green rind, contains up to 13% of sugars, dietary fiber and pectin, proteins, organic and amino acids. The sweet pulp of watermelon contains a number of important for the human body vitamins and macronutrients, antioxidants and other nutrients.
Thus about the properties and benefits of watermelon peels, the majority of consumers of huge berries or forget, or not know at all. But almost all of the bioactive substances present in the pulp, there are in this part of the watermelon. In crusts less moisture and sugar, but significantly more fiber and chlorophyll, amino acids and certain other active components.
Sampling the watermelon, no need to hurry and discard remaining peel, in folk medicine used as an excellent diuretic, cleansing, analgesic, cholagogue and expectorant.
In the recipes of folk medicine peels used to make juice, infusions and decoctions, and medicinal effect and raw, and dried rinds, which are easy to maintain and apply throughout the year.
The use of raw watermelon peels in folk medicine
The juice of the bright part of the peel sposobstvuyuschyy the urine, it is used for edema, inflammatory diseases of urinogenital sphere and include in diet for weight loss. Use watermelon peels becomes obvious if to drink the juice of 100 ml on an empty stomach. Raw peel of watermelon useful in migraine pain, you feel unwell with colds. exhaustion and overstrain. In this case, slices of watermelon rinds is applied to the temples. Continue reading
Laminaria is a seaweed, known as kelp, belongs to the brown algae. Particularly appreciated her for all the vitamins and nutrients contained in the seaweed easily digestible. The content is more than 40 vitamins in cabbage taken from the sea, helps to rejuvenate the body and prolong life. Regular consumption of seaweed slows down the development of sclerosis.
The healing properties of laminaria are prized in many corners of the globe. About its beneficial effects on the human body were known in Ancient China and Japan. Today, this exotic product is on the menu for everyone, who wants to be healthy.
Maritime occupant to 20 % consists of fructose, rich in polysaccharides. If we talk about the side effects from taking seaweed, they are not, if properly prepared and consumed seaweed in moderation. Famous seaweed antibacterial properties, its composition similar to the composition of medicinal mud, and is therefore suitable for the treatment of inflammatory processes of female bodies. Sea Kale can be bought in dried form, pickled and frozen in blocks, in this case it retains all its natural qualities, the less useful it is in the form of canned food.
Green or brown algae grows in the Northern seas and the sea of Japan large belts, reaching a length of 13 meters. Not everyone likes the taste of morganaposted, she smells of sea water, in this case, instead of salt sprinkle food powder from it. The scent becomes less noticeable, and the benefits are invaluable. In the kelp contains almost all essential amino acids (alanine, aspartic and glutamic amino acids) are not connected, they are well assimilated by the human body. Continue reading