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Physiotherapy (from the Greek. physis — nature+ therapeia — treatment) is a specialized area of clinical medicine that studies the physiological and therapeutic action of natural and artificially created physical factors on the human body.

Why physical therapy helps:

Physical therapy is often an important supportive element in the treatment of various acute and chronic diseases. Physiotherapy treatments are easy to use, have almost no side effects, is indispensable in the period of rehabilitation, recovery from various diseases. Today in therapeutic and prophylactic purposes actively use the energy of electric current of different frequencies, magnetic fields, light, ultrasound, etc.

Any physical factor is a complex stimulus that evokes in the organism a complicated adaptation reaction, therefore, can affect the pathogenetic links of the disease and its core symptoms (pain, inflammation, etc.).

For example, the use of permanent continuous electric current of low voltage and small force with the purpose of treatment (galvanization) causes in the tissues of specific local biophysical processes that, in turn, changes the excitability of nerves and muscles, stimulates the regulatory function of the nervous system, reduces pain and tactile sensitivity, expands the small blood vessels. Thisway, this physiotherapeutic effect provides anti-inflammatory, analgesic, resolving actions. This example demonstrates that the physical impact on tissues and organs in its effect may approach other treatments, however, should not be considered physical impact, as an alternative to medical or surgical treatment – physiotherapy is used in a complex additional method of treatment! Continue reading

Competitive advantages from the use of biotechnological methods

For 25 years the post-Soviet period the number of large domestic companies – manufacturers of cosmetic products has increased considerably. Natural increased competition for domestic manufacturers of cosmetics among themselves and with foreign colleagues, have led to a General decline in margins in the industry.

Classic of political economy David Ricardo two hundred years ago showed a logical increasing competition, the trend towards reducing the economic profits of each of the sellers .

How can a cosmetics company in a highly competitive market and economic downturn to maintain an acceptable rate of return?

The answer is extremely simple – needs some competitive advantage – unlike other market participants.

Competitive advantage (English. competitive advantage) – economic category, indicating the existence of an economic subject of unique characteristics that distinguish it from other similar entities in the market .

The uniqueness of the product allows you to gain a competitive advantage and increase profits even during the economic crisis.

Of course, you can go on putitonline unique brand or original packaging. But competitors can do the same! Continue reading

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