For 25 years the post-Soviet period the number of large domestic companies – manufacturers of cosmetic products has increased considerably. Natural increased competition for domestic manufacturers of cosmetics among themselves and with foreign colleagues, have led to a General decline in margins in the industry.
Classic of political economy David Ricardo two hundred years ago showed a logical increasing competition, the trend towards reducing the economic profits of each of the sellers .
How can a cosmetics company in a highly competitive market and economic downturn to maintain an acceptable rate of return?
The answer is extremely simple – needs some competitive advantage – unlike other market participants.
Competitive advantage (English. competitive advantage) – economic category, indicating the existence of an economic subject of unique characteristics that distinguish it from other similar entities in the market .
The uniqueness of the product allows you to gain a competitive advantage and increase profits even during the economic crisis.
Of course, you can go on putitonline unique brand or original packaging. But competitors can do the same! Continue reading
We are a family enterprise for the collection, preparation and production of medicinal herbs and fees. Family – because the passion and knowledge behind it, are family property of the family of Valentina Ivanovna Kantsur, and carefully passed from generation to generation. A manufactory implies only manual labor used to produce our medicinal mixtures, only the most attentive, sincere attitude at all stages of production. You can be sure that the Herbs of the Caucasus are collected, harvested and prepared in medical fees for all the traditions and rules of folk medicine – and in full compliance with the latest environmental standards!
Today, in the age of high technology and man-made disasters, more and more people on the planet think about the dangers of chemicals, having settled down in our lives under the guise of household agents, foods and medicines, choosing natural, real, natural, treatment of folk medicine. Our task is to facilitate this choice by offering you a safe, effective and environmentally friendly alternative to the achievements of the pharmaceutical industry. The herbs of the Caucasus – is a centuries-old knowledge of traditional medicine, the experience of the best Russian herbalists and modern filologicheskie research in each collection. It is surprisingly soft, gentle, natural solution of your health problems with ispolzovanpokoleniya forces of Nature itself! Continue reading
Today I would like to tell you about those features of the German healthcare, which often raise questions and surprise among foreign patients. Very often this is not due to the quality of medical services, but with the difference of the mentality in German and Russian-speaking patients. German physician, respectively, carries out his consultations and treatment based on the experience with the German patients.
Before coming to Germany many of our fellow citizens have persistent misconception that having sent all medical reports and images studies, they will be able to receive a detailed reply from the Professor about the treatment, and in case surgery and step-by-step story about the technique of surgery. None experienced – and not only German, but also Russian – the doctor must not tell the patient about the treatment, not looking at him. Image and avtoritety, folding over the years, can be in an instant destroyed the inadequate story about the treatment of excluding the data of objective examination of the patient, i.e. without his direct examination by a doctor. Some managers in companies for the provision of treatment, going with the persistent, patient, detail paint therapeutic methods by copying them from articles posted on popular medical sites. Subsequently, it often causes scandals when the proposal for treatment in a German clinic after the patient’s arrival in Germany is different than what was described previously. Continue reading