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Competitive advantages from the use of biotechnological methods

For 25 years the post-Soviet period the number of large domestic companies – manufacturers of cosmetic products has increased considerably. Natural increased competition for domestic manufacturers of cosmetics among themselves and with foreign colleagues, have led to a General decline in margins in the industry.

Classic of political economy David Ricardo two hundred years ago showed a logical increasing competition, the trend towards reducing the economic profits of each of the sellers .

How can a cosmetics company in a highly competitive market and economic downturn to maintain an acceptable rate of return?

The answer is extremely simple – needs some competitive advantage – unlike other market participants.

Competitive advantage (English. competitive advantage) – economic category, indicating the existence of an economic subject of unique characteristics that distinguish it from other similar entities in the market .

The uniqueness of the product allows you to gain a competitive advantage and increase profits even during the economic crisis.

Of course, you can go on putitonline unique brand or original packaging. But competitors can do the same! Continue reading

Where did the shamans?

“Since the beginning of the twentieth century ethnologists used to not too accurate use of concepts such as shaman, medicine man, magician or a wizard to define some entities, endowed with magical-religious powers and found in all “primitive” society. Since then, this terminology has extended to research in the field of religious history of “civilized” peoples. Say, for example, about Indian, Iranian, German, Chinese, and even Babylonian shamanism, meaning “primitive” elements in the respective religions. If the word “shaman” to indicate every magician, sorcerer, healer or mystic, mentioned in the history of religions and religious Ethnology, we eventually get a very complex and at the same time, an imprecise concept, the benefit of which is questionable because there is already the terms “mage” and “warlock” to refer to concepts as diverse as it is vague, such as magic or primitive mysticism.

Magic and magicians we see are almost all over the world, whereas shamanism is a particular magical “profession”, which we highlight in particular: “the taming of the fire”, a magical flight, etc. For this reason, though the shaman is, among other things, also a magician, not every magician can be defined as a shaman. The same applies to shamanic healings: each witch doctor is a healer, but the shaman has its own special methods. As for simanskiene of ecstasy, they do not exhaust all varieties of ecstatic experiences, recorded in the history of religions and religious Ethnology. Therefore, each ecstatic cannot be considered a shaman: the shaman is a specialist in trance during which his soul, as is commonly believed, leaves the body to ascend to the Sky or descend to Hell. Continue reading

Nasturtium of South America

If you prefer bright Sunny colors, and all shades from yellow to maroon, the flower of the nasturtium is for you! Grow it – one big pleasure, because virtually no hassle. In the spring need only to throw the seeds into the ground, juicy and lush green colour of the leaves in combination with rich, warm shades of flowers will adorn the garden from early summer until the frosts.

And the name of this flower is the nasturtium. She comes from the mountain regions of South America, whence it and was brought to Europe by travellers. It is a herbaceous plant that forms succulent shoots with large round leaves on tall stalks. There are long (2 m or more) and quite low shrub (25-40 cm) a variety. The leaves are plain green in colour and with light strokes, smooth and with a wavy edge.

Note!

Modern generic Latin name nasturtium – Tropaeolum – was given by K. Linnaeus. Looking at the nasturtium, Linnaeus came to the conclusion that their leaves are very similar to the shields of warriors, and the flower – sprinkled with blood on the helmets of defeated enemies hung on pillars that commemorate the victory established the Roman soldiers on the battlefield. To call these columns tropaeolum. Continue reading

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Alternative medicine
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