For 25 years the post-Soviet period the number of large domestic companies – manufacturers of cosmetic products has increased considerably. Natural increased competition for domestic manufacturers of cosmetics among themselves and with foreign colleagues, have led to a General decline in margins in the industry.
Classic of political economy David Ricardo two hundred years ago showed a logical increasing competition, the trend towards reducing the economic profits of each of the sellers .
How can a cosmetics company in a highly competitive market and economic downturn to maintain an acceptable rate of return?
The answer is extremely simple – needs some competitive advantage – unlike other market participants.
Competitive advantage (English. competitive advantage) – economic category, indicating the existence of an economic subject of unique characteristics that distinguish it from other similar entities in the market .
The uniqueness of the product allows you to gain a competitive advantage and increase profits even during the economic crisis.
Of course, you can go on putitonline unique brand or original packaging. But competitors can do the same! Continue reading
Laminaria is a seaweed, known as kelp, belongs to the brown algae. Particularly appreciated her for all the vitamins and nutrients contained in the seaweed easily digestible. The content is more than 40 vitamins in cabbage taken from the sea, helps to rejuvenate the body and prolong life. Regular consumption of seaweed slows down the development of sclerosis.
The healing properties of laminaria are prized in many corners of the globe. About its beneficial effects on the human body were known in Ancient China and Japan. Today, this exotic product is on the menu for everyone, who wants to be healthy.
Maritime occupant to 20 % consists of fructose, rich in polysaccharides. If we talk about the side effects from taking seaweed, they are not, if properly prepared and consumed seaweed in moderation. Famous seaweed antibacterial properties, its composition similar to the composition of medicinal mud, and is therefore suitable for the treatment of inflammatory processes of female bodies. Sea Kale can be bought in dried form, pickled and frozen in blocks, in this case it retains all its natural qualities, the less useful it is in the form of canned food.
Green or brown algae grows in the Northern seas and the sea of Japan large belts, reaching a length of 13 meters. Not everyone likes the taste of morganaposted, she smells of sea water, in this case, instead of salt sprinkle food powder from it. The scent becomes less noticeable, and the benefits are invaluable. In the kelp contains almost all essential amino acids (alanine, aspartic and glutamic amino acids) are not connected, they are well assimilated by the human body. Continue reading
Bearberry, or UVA URSI is a small evergreen shrub, native to Europe and the USA, which for many centuries was treated for bladder infections and kidney, urolithiasis. For medical purposes use the leaves, which contain glycosides (arbutin, methyl-arbutin), flavonoids (quercetin, isoquercetin, hyperoside, myricetin, myricetin), tannins pyrogallol group, organic acids (Gallic, ellagic, ursolic, malic, formic and protocatechuic and others).
Leaf extract has a therapeutic effect due to containing (10%) in the glycoside arbutin, which, under the influence of the enzyme arbutus is hydrolysed (decomposed) in the body to hydroquinone and glucose. Hydroquinone has an antiseptic effect and also as a result of irritation of the renal tissue has a diuretic effect. Another glycoside methyl-arbutin in the hydrolysis cleaves the methyl ester and hydroquinone.
The antibacterial effect of hydroquinone especially pronounced against Staphylococcus aureus (Staphylococcus aureus) and E. coli (Escherichia coli) .
Arbutin causes mild diuretic effect. The plant also has anti-inflammatory and astringent properties due to tannins (tannins).
The use of bear ears helps cleanse the urinary tract from bacteria and products of inflammation. Continue reading