For 25 years the post-Soviet period the number of large domestic companies – manufacturers of cosmetic products has increased considerably. Natural increased competition for domestic manufacturers of cosmetics among themselves and with foreign colleagues, have led to a General decline in margins in the industry.
Classic of political economy David Ricardo two hundred years ago showed a logical increasing competition, the trend towards reducing the economic profits of each of the sellers .
How can a cosmetics company in a highly competitive market and economic downturn to maintain an acceptable rate of return?
The answer is extremely simple – needs some competitive advantage – unlike other market participants.
Competitive advantage (English. competitive advantage) – economic category, indicating the existence of an economic subject of unique characteristics that distinguish it from other similar entities in the market .
The uniqueness of the product allows you to gain a competitive advantage and increase profits even during the economic crisis.
Of course, you can go on putitonline unique brand or original packaging. But competitors can do the same! Continue reading
Many believe that the main value of watermelon is a juicy scarlet flesh, which is so loved and the little tooth, and adults. Despite the fact that the main component of watermelon is water, in the fruits with a green rind, contains up to 13% of sugars, dietary fiber and pectin, proteins, organic and amino acids. The sweet pulp of watermelon contains a number of important for the human body vitamins and macronutrients, antioxidants and other nutrients.
Thus about the properties and benefits of watermelon peels, the majority of consumers of huge berries or forget, or not know at all. But almost all of the bioactive substances present in the pulp, there are in this part of the watermelon. In crusts less moisture and sugar, but significantly more fiber and chlorophyll, amino acids and certain other active components.
Sampling the watermelon, no need to hurry and discard remaining peel, in folk medicine used as an excellent diuretic, cleansing, analgesic, cholagogue and expectorant.
In the recipes of folk medicine peels used to make juice, infusions and decoctions, and medicinal effect and raw, and dried rinds, which are easy to maintain and apply throughout the year.
The use of raw watermelon peels in folk medicine
The juice of the bright part of the peel sposobstvuyuschyy the urine, it is used for edema, inflammatory diseases of urinogenital sphere and include in diet for weight loss. Use watermelon peels becomes obvious if to drink the juice of 100 ml on an empty stomach. Raw peel of watermelon useful in migraine pain, you feel unwell with colds. exhaustion and overstrain. In this case, slices of watermelon rinds is applied to the temples. Continue reading
“Since the beginning of the twentieth century ethnologists used to not too accurate use of concepts such as shaman, medicine man, magician or a wizard to define some entities, endowed with magical-religious powers and found in all “primitive” society. Since then, this terminology has extended to research in the field of religious history of “civilized” peoples. Say, for example, about Indian, Iranian, German, Chinese, and even Babylonian shamanism, meaning “primitive” elements in the respective religions. If the word “shaman” to indicate every magician, sorcerer, healer or mystic, mentioned in the history of religions and religious Ethnology, we eventually get a very complex and at the same time, an imprecise concept, the benefit of which is questionable because there is already the terms “mage” and “warlock” to refer to concepts as diverse as it is vague, such as magic or primitive mysticism.
Magic and magicians we see are almost all over the world, whereas shamanism is a particular magical “profession”, which we highlight in particular: “the taming of the fire”, a magical flight, etc. For this reason, though the shaman is, among other things, also a magician, not every magician can be defined as a shaman. The same applies to shamanic healings: each witch doctor is a healer, but the shaman has its own special methods. As for simanskiene of ecstasy, they do not exhaust all varieties of ecstatic experiences, recorded in the history of religions and religious Ethnology. Therefore, each ecstatic cannot be considered a shaman: the shaman is a specialist in trance during which his soul, as is commonly believed, leaves the body to ascend to the Sky or descend to Hell. Continue reading